The Local SEO Case Study Method

To help your site show up more in search results in your local area, I’ve developed a technique using local case studies that is very effective.
The idea is that we want people in the local area to find your business when they type your products or services into Google Search engines. We work on your site and the Google Maps listing to tell Google where you are based. Then we add a powerful combination of keywords + locations to your site.

ou are working and delivering all over your local area. Google is clever enough to know that for example, Nottingham, Derby, Chesterfield etc are in the Nottinghamshire/Derbyshire area. It’s also clever enough to know that West Bridgeford, Beeston and Woodthorpe are suburbs in the Nottingham area. By including case studies of work mentioning these area we can really define the local area and tell Google that we truly are the best results for our terms, and searchers in the local area will see your pages of case studies close to them.

The effect of the individual pages is good, but cumulatively a site with so many locations + keywords has a fighting chance to join the corporate giants of this world on the leading pages for local search.

You will need to provide me with the basics - a summary of what you did, where you did it and some images. From these simple pointers I can build long form pages with optimised images and content, outbound links and internal links, structured mark up and even reviews with schema if you have them.

All tried and tested methods to produce perfectly optimised pages for your website.

We then tell Google to index these pages quickly and add them to your sitemap to get them moving up the search rankings.

These pages with their content, and the breadth of the keywords and locations they cover, will go to make your site a permanent resident on the higher pages of Google search for some high value keywords that represent the intent to buy. Simply put - Warm Leads for your business every day.